If you’re looking to engage audiences through digital marketing, video is the way to go. It is easy to view and just as important, easy to share. When it comes to creating and increasing brand awareness, video marketing has a track record for getting the job done. Wyzowl’s research shows that people watch an average of 16 hours of online video per week and 84 percent of people say they’ve been convinced to buy a product or service by watching a brand’s video.

Video marketers get 66 percent more qualified leads per year than non-video marketers.
Source: Optinmonster.com

As we continue to build an online presence for theBLOQparq (tBp), we continue to utilize video as a means of telling our brand’s story and building a sense of community. Every entrepreneur and small business owner should be in lights, camera, action mode. Here are a few reasons you should work videos into your business marketing plan.

General Consensus: People Love Videos

Engaging and entertaining, videos are an advertising medium that continues to grow in popularity. In fact, nearly 66 percent of people said they prefer watching videos to reading text when learning about a product or service. Life has its fair share of stress and responsibilities so when given the chance, people are happy to watch some light-hearted, upbeat content. Bonus points if you’re able to work in a good laugh.

Time is of the essence

People possess a lot of things nowadays, but extra time is not one of them. We live in a society of fast-paced, multi-tasking, and ongoing to-do lists. This means the majority of society is less willing to devote precious minutes to research and reading — despite the fact it can conveniently be done online. However, when given the opportunity to watch a five-minute video, most consumers will happily oblige.

There’s just something intoxicating about clicking that play button. That triangle of temptation holds a large amount of power among social media channels such as YouTube, TikTok, Facebook, and even Instagram, which has shifted to become more video content-focused.

Customer support that helps your bottom line

Videos allow you to share relevant information in a short and easy-to-understand way. This can help to alleviate extra work for your customer support team. By identifying the most frequently asked questions and issues faced by your customers, you can create videos that provide them with the answers and solutions they need. In this particular instance, video is more effective than text in the way it provides visuals to go along with the commentary. This ensures the customer is more likely to resolve the issue at hand.

95 percent of viewers agree that video is key to better understanding a product or service.
Source: Wyzowl

How-to videos are great for any business looking to improve the overall customer experience while earning the respect and trust of consumers. If done right, a tutorial video should take a complex topic and explain it in layman’s terms. By properly informing your target demographic, you are fostering brand loyalty and building a reputation for being a thought leader in your particular industry. This will serve you well in the long run, contributing to your entrepreneurial success.

Get more bang for your marketing buck

Google Ads can be too complicated and pricey for small business owners. You’re much better off paying for the creation of video content that can be repurposed on multiple channels including social media, blogs, and emails. When it comes to getting a good return on your investment (ROI), marketing videos will put the odds in your favor. While you’re busy building your brand and going viral, tBp is busy preparing to break ground on our innovative architectural concept filled with highly sought-after micro-retail, and office spaces your business can someday call home.

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