Building your email subscriber list is a tried and true approach to expanding your reach while sharing your products and services. Email consistently ranks as one of the best marketing channels for ROI and still races ahead of other staples like social media. In HubSpot’s 2020 State of Marketing Report, roughly 80 percent of marketers said their brand’s email engagement had improved in the last year. Research also showed that brands make an average of $42 for every dollar spent on email advertising.

A robust email list is your best way forward, and when it comes to building meaningful networks, theBLOQparq (tBp) happens to know a thing or two (more like dozens). As community builders and advocates of collaboration, we are more than happy to share these helpful ways to increase your subscriber list!

1. Segment your emails

People like to read about the things that are relatable or relevant to them. For this reason, it is wise to segment your email lists based on categories such as past purchases, demographics, or website behavior. You can use various types of email subscriptions to send more personalized, targeted content to different audiences to improve the odds of getting them to sign up.

Marketers who used segmented campaigns noted as much as a 760 percent increase in revenue.

2. Make the most of Facebook

There are many ways you can utilize Facebook to help drive new subscribers to your email list. Facebook live videos are an innovative, inexpensive way to build your audience. The subject matter plays a part in the follow-through, so be sure to craft content that evokes a CTA (Call To Action). If you share your top three tips on a topic, invite people to click the link for a bonus tip where they input their email at the end of the live stream.

Facebook profile cover photos are also a great opportunity to highlight the value of your brand. Choose a graphic that is high quality and attention-grabbing that features the topic of your latest email newsletter. Oftentimes, this is enough to get people to share their email to find out more about the products, services, and information your business offers. You’ll want to place a sign-up button within your profile as an easy and obvious CTA.

3. Craft a series of blog posts

In place of writing an all-inclusive article, divide the content into multiple, smaller articles that you can share on your website. The idea is to release part one of the series and add a link for readers to be notified when the next part is published. This will build the intrigue of your target audience and establish yourself as an expert in their eyes. It is also an excellent way to evaluate who your content appeals to and if it aligns with the group you’ve identified as your buyer persona.

Sidenote: You don’t always have to blog as a series. One-off posts can be just as effective as long as they are interesting, informative, shareworthy, and include a CTA. Webinars are also an amazing marketing tool. They allow you to talk about your industry and access the audience of thought leaders with whom you may want to join forces. The best part? It is standard practice for webinars to require an email address for registration, so you will be gaining a whole new list of contacts in the process.

4. Run a contest

Hosting a contest or giveaway is a great way to utilize social media as a means of gaining new email subscribers. To enter, you can ask participants to include their email address as their way of qualifying for the chance to win. You will want to promote it across your various platforms to widen exposure and tap into as many networks as possible. Once the promotion ends, reach out to all those that entered and thank them for participating. Maybe even offer a small discount to encourage them to purchase your products or services. After all, you want every potential customer to feel like a winner and have a positive association with your brand.

Bonus Tip: Everybody loves a great deal! Whether that’s getting access to exclusive content or saving money with a sale or beloved BOGO deal. Offer special prices, bonus articles, or eGuides with more advanced tips that they can access by submitting their email address via a landing page.

42.3 percent of Americans subscribe to email lists to receive savings and discounts or because they like the brand.
Source: eleventy marketing group

5. Make it simple to subscribe

Examine your website and social platforms to make sure it is easy for someone to subscribe to your email list. Your website should invite visitors to subscribe for perks like your newsletter or “subscriber-only” emails. You can do this through a pop-up box or make it visible in your main menu bar (versus a drop-down menu). For your social media pages, be sure the invite to subscribe is easy to locate. Two quick options are 1. Adding the subscribe link to your social profiles and 2. Scheduling a weekly content reminder for email sign-up.

In the spirit of keeping things simple, you’ll want to shorten the length of the forms you use to capture leads. As much as you’d love to collect a ton of information right off the bat, asking too much of someone can be a major deterrent. As in any good relationship, building a foundation of trust and open communication takes time. Coming off as authentic as opposed to overly salesy can prove very beneficial to getting the information you are seeking.

A standing invitation

Building your subscriber list is a critical piece of the marketing puzzle. Your audiences can only connect to your brand if you provide an open invitation. At tBp, we are committed to welcoming entrepreneurs into our circle of people who believe in pursuing their passions and making a living doing what they love. Be sure to take advantage of all the information and insights we have on the tBp blog — our ultimate goal is to set you up for success.

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