As a business owner, the way you promote your brand has transformed dramatically in the past decade. But by far, the most notable change has been in the arena of digital advertising. The ability to grab online attention for your business has never been bigger or better. From podcast ads to pay-per-click, we’ll cover some choice avenues to consider! the BLOQ parq (tBp) believes in innovation and blazing a path forward, and with these approaches to advertising, you are more likely to find yourself one step ahead of your competition.
Social Pay Per Click (Search Ads)
A significant benefit of pay-per-click advertising is that you only pay for what consumers click on. Even as a small business, you can tap into the impressive power of the search engine for little cost. This is where you can target specific markets and designate niche campaigns. It’s a great low-cost approach to connect with potential customers.
Source: Statista, 2021
Social Media Ads
If you didn’t already know, ads are the financial engine driving all social media. LinkedIn kicked it off in 2005 by offering paid advertisements, while Facebook launched ads in 2007. Twitter wasn’t far behind in 2010, with Instagram launching ads in 2013. Even the popular TikTok platform has jumped onto the advertising bandwagon. Cross-platform exposure and targeted marketing are just two of the many advantages of social media ads. Additionally, you can place caps on your daily spending, making it a savvy, budget-friendly option.
Podcasts have increased in popularity during the past decade, offering opportunities for entrepreneurs like you to tap into an interested audience. Podcast advertisers are usually called ‘sponsors’ as they are instrumental in helping podcasters stay in business. In return for sponsorship, you’ll get an ad read (similar to the radio) that the host delivers on each episode. The main benefit is that the audience already has a trusted relationship with the person reading the promotion and trusts in the services or products that the podcaster is willing to promote.
According to HubSpot, at least 64 percent of individuals will proceed to buy an item once they’ve watched a video explaining more of the product’s details.
The shift to mobile devices has rendered numerous marketing campaigns nearly obsolete. Modes of marketing like email newsletters and long sales pages can be challenging to read on a mobile screen, forcing them to take a backseat. However, video can deliver a consistent message across multiple platforms and is quickly becoming a marketing staple. YouTube’s platform may be top of mind when you think “video,” but social media sites such as Facebook, Twitter, and Instagram are excellent choices for video ads as well!
As an entrepreneur driven to succeed, you are always reaching for the next best way to promote your brand. To get the best results, you’ll want to start by ensuring your strategies for growth align with the latest advertising trends. Finding the sweet spot for reaching those that need you most while maximizing your budget can be a delicate balance. tBp is here to help you achieve an equilibrium of live, work, and play that allows you to thrive in a constantly changing world.