As an entrepreneur or business owner, one of the most important decisions you’ll have to make is where to set up shop. Choosing the ideal location involves multiple variables, so you’ll want to do your research and ask the right questions.

Research reveals that the location of a business is one of the most important factors contributing to its success…the right location attracts a large customer base to your organization as well as creating the right sort of talent to make the business successful.
Source: Inc. Outlook

We all appreciate when people make things easier on us, so for that reason, we’ve created a “make the best choice” checklist for you to reference as you search for a place your business can call home – and we can attest to the fact that the BLOQ parq (tBp) meets all of these criteria and more.

1. Gauge the customer attraction potential.

This means getting a feel for the overall vibe of the area. Is the general appearance of the location clean and welcoming? Is this a place people want to be? Take note of the amount of foot traffic and whether or not it persists throughout the day. Observe the demographic of people and determine if it matches your target market. Another important factor is to find out what type of marketing plans are currently being implemented to attract more potential customers to the space you’re considering.

Henderson isn’t just the fastest-growing city in Southern Nevada, it’s also one of the fastest-growing cities in the country.
Source: U.S. Census Bureau

2. Get a feel for the competition that exists.

It’s a good idea to go on a little scavenger hunt and see how many competitors you can find nearby. Ideally, you want to put yourself in a position where the neighboring businesses complement your product or service; not compete with it (look for the peanut butter to your jelly). Brands within the same realm are not necessarily a threat. On the contrary, it can work to your advantage by attracting like-minded consumers who will be interested in what you are offering as well.

3. Evaluate accessibility and convenience factors.

You definitely don’t want to be in a place that’s hard to find – that would be one strike against you right from the start. This is why choosing a retail space that is centrally located to other highly frequented spots is imperative. Speaking of spots, adequacy of parking should not be overlooked. Spending over 15 minutes, hoping the parking fairy grants your wish, is a major turn-off. On the other hand, walkability is a turn on. So explore the area by foot and take a stroll down possibility lane.

4. Get a glimpse into the future.

You don’t want to be a part of the “old news” – you want to be one step ahead of the next big thing. Look to see where the desirable locations are and where new builds and communities are popping up. Does this seem to be the geographic direction of the city’s expansion? If the answer is yes, the intent is to have your business expand with it. Take a drive around the area to get a better feel for the overall vibe of the zip code. Do your due diligence and find out everything you can about the school districts, crime rates, cost of living, average household income, and overall demographics.

Situated in the heart of a city that is an attractive combination of live, work, and play – the tBp micro-style complex is unleashing all the untapped potential that will bring the ability to thrive into the mix.

We understand that making an official decision and signing a rental contract is a big deal. And despite the fact that you are not Santa, we do recommend you make a list and check it twice. Define your non-negotiables and create a hierarchy to define the things that are most important and we have no doubt the decision you make will be the right one. Spoiler alert: our bet is on tBp.

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