As a business owner, you already know having a website is a big piece of the marketing pie. With websites acting as drivers for new leads and customer conversions, learning how to direct a steady flow of traffic to your home on the web is non-negotiable.

With the BLOQ parq’s (tBp) pioneering vision and commitment to drive foot traffic to your brick-and-mortar storefront, you’ll be able to focus on increasing your online traffic with these different forms of reach!

Utilize Social Media Platforms

There are several social media platforms that can help connect you to customers. Facebook and Instagram are at the top of the list, along with Twitter, LinkedIn, and TikTok. All of these have the potential to be influential players in driving traffic to your website.

Can I get a like?

Although Facebook’s organic reach continues to be a challenge, that doesn’t mean it is down for the count! Extend your reach through Facebook groups, Facebook Ads, and daily updates to your Facebook business page. Utilizing a mix of paid advertising and organic posting will typically be your best bet.

68 percent of trackable website traffic is a combination of both organic and paid search tactics.
Source: SmartInsights

Capture your brand image

Instagram continues to increase its effectiveness as a marketing channel for online retailers thanks to business-friendly features. You will want to make the most of “Insta” by inserting a link to your website in your Instagram bio and consider partnering with affiliates. Oh, and don’t forget to provide daily updates to your Stories, posts, and reels!

Be the next big trend

TikTok has taken the world by storm and has the ability to make a video – or series of videos – go viral. Creativity and the “fun factor” are important components of having success in this particular channel. Think of content that will serve as inspiration for others, something they would want to share or participate in themselves. It’s all about building momentum and brand awareness.

To each their own

Every social media channel has its own set of rules, limitations, and benefits. Focus on the ones that make the most sense for your business and familiarize yourself with the functionality and audience that exists within those channels. It is not easy to master the art of social media advertising, so remember not to get discouraged, to implement strategy, to stay on brand, keep specific goals in mind, and to never be afraid to ask for (or even hire) help when it comes to this part of your business operations.

Optimize Your Website For Searchability

When you’re starting out, focus on finding keywords that represent your niche. You can use free online tools like Keywords Everywhere to help you find keywords that work for your content topics. In the beginning, select keywords that have a search volume of under 10,000 searches per month.

Website Traffic

Keep Your Website Content Fresh

Google is a big player when it comes to ranking factors. This means updating your website’s content regularly — daily if possible. But this isn’t just key for SEO (Search Engine Optimization); it also entices users to keep returning to your website. With something new to discover, they’re more likely to be a repeat visitor to your site. Options to consider include developing free online courses, hosting webinars, and incorporating other relevant content that your audience will appreciate.

In addition to being proactive, it is equally as important to be interactive. Look for ways to integrate the following components into your online branding efforts.

Public Speaking – This is a great way to get the word out about your business and refer them to your website for more information.

Ask Your Customers – Ask your dedicated customers to share your link to help generate traffic. They are often more willing than you realize.

Answer Questions on Industry Forum Boards – Increase your visibility and build your reputation as an expert in your field by answering Q&As in forums.

There’s an abundance of ways to drive traffic to your website, so start with what works best for you! The best part? You’ll be able to focus on your virtual traffic while tBp guides customers to the door of your micro-retail space located in our walkable, master-planned community.

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