Whether you realize it or not, email wins the digital marketing game, hands down with its simplicity and straightforwardness. Email marketing can be a gamechanger for both small and big businesses, with its high-performing effectiveness and personalized approach. According to Campaign Monitor, even the simplest email marketing strategy can improve your ROI—by as much as 4400 percent!

80 percent of retailers indicate email marketing is their greatest driver of customer retention.
Source: WordStream

If you want to reap the fruits of your labor, it’s essential to know how to write emails that elicit action and interest. So, what does it take to compose an email that prompts opening? the BLOQ parq (tBp) understands the complexities of marketing your new venture, but with this simple guideline, you can confidently take the reins of your next email marketing campaign.

Smart Subject Lines

All emails need a subject line, but they aren’t all created equal. You’ll want to craft one that demands attention, prompting your recipient to open it. Ideally, a subject line should accomplish two things:

  • Interest the recipient enough to open and read the email
  • Summarize the benefits detailed in the email body copy

Short And Sweet

Mobile plays a big part in the length of structuring a readable email. In 2021, more than half of all emails are initially viewed on a mobile phone or tablet. Knowing that tidbit of information, you will want to keep your messages short and use a concise layout (i.e., bullet points) to emphasize key messaging rather than lengthy paragraphs. This approach works best for viewing across all devices.

Clear Call To Action

Whatever the end goal is for sending out the email initially, you will need a prominent call to action to achieve it. Eliminating any guesswork for the recipient is extremely important. Layout the course of action you want them to take and if it is time-sensitive, include the deadline (date and time) at the top and bottom of the email. This is one instance where redundancy proves beneficial.

Stick To The Facts

Provide a study (or testimonial) that supports your message if applicable. When you boost your content with data, the reader feels they can trust your expertise and credibility to your Call to Action.

Conversational, Not Casual

Emails tend to fall into one of these two categories; devoid of personality or unprofessional/too casual. Be sure to edit your email to ensure its tone is appropriate and refer to email etiquette when needed.

Reader-Friendly Vocabulary

Incorporating industry jargon and abbreviations can be off-putting for your readers. Choose to use words people are familiar with, and that appear in everyday conversation.

Small Details Matter

Add a personal touch with a branded signature! If you’re looking to keep things on strategy and on track to deliver optimal results, customizing your email sign-off is always a good idea. Here are some items to include:

  • Your name and contact information
  • Your photo and/or company logo to boost brand awareness
  • Social media icons with links to your business profiles for increased engagement
  • Call to Action (CTA) with a link to learn more

Email marketing remains a consistent way to build leads and secure customers. With the tips mentioned above, you’ll be able to refine your online marketing skills and, as a result, grow your business. Want to know the best part? tBp is creating a space for business owners like you where community and confidence can blossom in customizable micro-office and retail spaces that feel like a home sweet (and successful) home.

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