Creating a brand kit is imperative for defining your business identity and making it easily accessible through a simple, user-friendly guide. Acting as a shortcut, it helps others do a deeper dive into the use of your logos, colors, fonts, and the overall messaging and energy of your brand.

Consistent presentation of a brand has been seen to increase revenue by 33 percent.
Source: Lucid Press

theBLOQparq (tBp) is a big believer in being bold. As market makers, we are creating innovative spaces and providing transformational resources that support entrepreneurship at its finest. So, let’s kick vagueness to the curb and look at 5 key elements needed to bring your brand kit to life!

1. Your Logo

Every business has a primary logo, but designating a secondary logo to use when the full one doesn’t work is essential. In your kit, you’ll want to be specific about the proportions and alignment of your logos’ designs and the appropriate times to use your primary and secondary logos. You also want to define the right and the wrong ways to use your logo.

2. Your Messaging

Your brand kit isn’t all about the visuals; it’s about the messaging too! Be sure to include your mission statement, vision statement, and company values in your brand identity kit. It is also important to provide insights regarding the brand’s personality and voice. The smallest details can make the greatest impact when it comes to the types of words you use and the characteristics you embrace.

3. Your Color Palette

You’ll want to define your primary and secondary colors, along with the hex code for each color. The hex code allows designers to target your exact color using the CMYK color codes for your business’s printed materials or an RGB code for website work. You may also want to explain the rationale behind your color palette choice. If there was any color theory involved or a type of feeling your brand aims to evoke. It is all part of the bigger brand picture.

Using a signature brand color can increase brand recognition by 80 percent.
Source: Reboot

4. Your Typefaces

Once you’ve identified the two or three typefaces your brand uses, you’ll want to include them in your kit. Provide insight into when to use each font and the proper size, spacing, and weight. Be sure to include the styles appropriate for digital so that developers can create uniform pages for future branded pages on your company’s website.

5. Your Photography

When it comes to brand imagery, your photographic style counts. Your brand kit should let others know whether photos should be casual or professional, posed or candid, when pairing stock imagery with your marketing content. Depending on budget, the best way to own a unique look and feel is to hire a photographer who can help you create a collection of “on-brand” imagery.

A brand kit is a tried and true way to make the principal elements of your business cohesive and consistent. At the same time, a brand kit acts as a narrative, telling the story of your brand. Once complete, you’ll want to convert your brand kit into a pdf and make it available to staff, partners, as well as pr and marketing agencies so they can have a clear vision of your company’s messaging and visual vibe. Sharing your business and brand’s energy with like-minded people is just one of the perks of the tBp community. This is a community where every micro-space from retail to office to residential is filled with limitless amounts of inspiration and opportunities for personal and professional growth. Our small spaces are designed to house the biggest dreams.

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