According to platform statements, the number of social media users in the US is 231.47 million in 2020, meaning 70% of Americans are actively using sites monthly. The most popular platforms in the United States are YouTube at 73% and Facebook at 69% of the US population. Through effective, engaging content, you can connect with your audience, raise brand awareness, and engage with existing and potential customers.

When it comes to meaningful connections and engaging with customers, theBLOQparq (tBp) has you covered! With the development of a dynamic and innovative micro-space community, tBp encourages entrepreneurs to hold space in a place that keeps you front and center with micro-retail and office spaces. When it comes to making those connections online, understanding current best practices is vital. Here are 4 major ones to keep in mind:

1. Focus on your target audience

It’s critical to consider your target demographic in every step of the content creation process. Your mission is to craft meaningful copy that speaks to your audience and sparks your reader’s interest. Nowadays, the majority of people are craving authentic, feel good content. If you’re unsure of who your target audience is, you’ll want to gain a greater understanding with some research and analytics before issuing your first social post.

71 percent of consumers who have had a positive experience with a brand on social media are likely to recommend that brand to their friends and family.
Source: Forbes

2. Have an adaptable approach

In addition to keeping the audience in mind, it’s essential to keep the platform in mind when implementing social media strategies. The end user’s expectations will shift based on the social media channel with which they are engaging. It is also important to consider all the differing variables that exist between platforms. We’re talking about things like:

  • Rules and Regulations
  • Word Count Limits
  • Image Formatting
  • End User Capabilities

From Facebook to Twitter, LinkedIn to Instagram, and everything in between — no two are exactly alike. The ideal scenario is that your social media content feels and acts like a cohesive unit under your bigger, brand identity, while targeting segmented demographics in ways that make sense for each social media community.

3. Organization equals optimization

Compelling content is a combination of ideas and planning. Getting ahead of things is the best course of action. That means creating a month’s worth of strategic, on-brand social media posts across multiple channels that are approved and ready to go. Utilizing a great content calendar makes this seemingly daunting task feasible. Content calendar templates are available online, or you can create a custom one to meet your specific needs. Consider using Google Drive to share your calendar with contributors for real-time, collaborative editing and feedback.

4. Sometimes less really is more

When it comes to content, being concise is extremely important. To put things into context, according to a study from Microsoft Corp., people generally lose concentration after just eight seconds. That’s less than the nine second attention span of a goldfish! For this reason, you’ll want to tell your story as straightforward as possible to keep your audience engaged.

Running out of new ideas?

Consider developing a list of defined themes to which you can easily and continuously contribute content.

  • Highlight your customers
  • Share surprising facts about your industry
  • Profile leaders in your industry
  • Provide how-to tips related to your products and services
  • Showcase historical moments in your industry

Social media is a powerful avenue for beefing up the connection that exists between you and your audience. Knowing how to create content that can engage is mandatory to mastering your content creation game. tBp is here to support entrepreneurs in their journey and to enhance your sparks of inspiration with resources, opportunities to network, and coworking spaces for businesses that see the macro amounts of potential in our micro-space community.

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