SEO, or Search Engine Optimization, is a term you’ve most likely heard, but do you know the importance it holds in getting your business found online? Essentially, SEO helps direct your would-be customers to your website via search engines (i.e., Google). Although there are other ways to increase website traffic, acknowledging and optimizing SEO is now a non-negotiable when you’re looking to create an online breadcrumb trail to your business.

SEO drives 1000+ percent more traffic than organic social media.
Source: BrightEdge

At the BLOQ parq (tBp), we know elevating your brand takes work. The intricacies of SEO can feel overwhelming, but understanding the basics can be a solid first step toward making online search engines work to your advantage.

What is SEO?

As mentioned above, SEO stands for “Search Engine Optimization.” It is a way of increasing both the quality and quantity of the traffic finding its way to your website. It also serves to expose your brand to new online audiences through non-paid (aka “organic”) search engine results.

How does SEO work?

There are many factors involved in SEO and to eliminate the overwhelm it brings, we’ll try to keep it simple! SEO (like its title implies) optimizes a website to get targeted traffic by ranking it in search engines. If your rank is high in search engines like Google due to utilizing your target keywords, more clicks will come your way. The keywords you choose, their popularity, and the competition by others employing those exact words and phrases are determining factors in your “searchability.” To dig a little deeper, backlinks, titles, descriptions, URL names, tags, and how they are used in your content are also crucial. There are hundreds of factors in play regarding search engine success and the best ways to deploy SEO.

60 percent of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads.
Source: HubSpot

Let’s review keywords…

Keywords are the words and phrases people use when searching for something in a search engine. These words are entered into the search bar and play a pivotal role in how you get found! For effective SEO, it’s essential to include keywords into your website’s titles and text. This information allows people and search engines to know what the content on your website is all about. Good keywords are gold when used the right way and will act as a strong driver of online traffic. Sidenote: You don’t want your keywords to feel forced or overly sale-sy. The best tactic is to work them in naturally.

Is it wise to outsource your SEO?

Wow, that’s a lot to digest! SEO is possible for anyone to learn, but as a business owner finding the time to implement SEO effectively can be a struggle. Entrepreneurs do not need to become experts in SEO analytics, but armed with the knowledge of what is required for SEO success is a move in the right direction!

A sound SEO strategy will help you appear higher in search results related to your business. As a result, you’ll get exposure to a broader audience and drive more website traffic into your sales pipeline. You’ll want to be ready to meet this increase in demand by optimizing your brick-and-mortar presence with tBp’s customizable micro-retail and micro-office spaces. Every unit is designed for maximum exposure and minimal stress.

BONUS! Here is a shortlist of SEO in-depth resources:

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