As a business owner, the ultimate goal is to be successful (and profitable). Knowing how to measure that success can be the first step in owning both the mistakes and the victories along the way. Entrepreneurs need to be able to track their positive progress and make appropriate adjustments for further growth. theBLOQparq (tBp) is an innovative community and market maker. As an advocate for all incubator entrepreneurs, we hope to be a rung on the ladder of your climb to success. Let’s look at some ways to measure the achievements and growth of your business!
Customer Base Expansion
The consistent growth of your customer base is a happy sign that you are reaching your target market successfully. Without this vital type of growth, the long-term success of your business may be stifled. Working closely with your sales and marketing teams can help pinpoint your current brand loyalists and strategies for growing it exponentially. Being content with your current accomplishments is great but as an entrepreneur, you must always maintain your sense of grit and determination to do better.
Overall Customer Satisfaction
Customers that are satisfied with your service or product are a significant mile marker for business success. It indicates that you understand their needs and are in tune with what appeals to them. Identifying with, relating to, and maintaining your customers are mainstays for business profitability and expansion. If the growth should stagnate at some point, revisiting a customer’s level of satisfaction should allow you to strategically navigate your company in the right direction.
Profit Margin Measurements
Profitability is usually top on the list when it comes to measuring success. Keeping track of where and how money is being spent must be monitored on a consistent basis – this is critical for every entrepreneur and small business owner. If upon review you see money remains after a month of operating expenses and paid debts, business success is pretty apparent. Tracking your bottom line can also help you keep tabs on any downward trends and red line awareness. When it comes to the finances of your business, ignorance is never bliss.
Financial Statement Reviews
In addition to tracking your profit margins, you need to review your financial statement to have a good feel for the amount of money coming in and going out. Since money is the lifeline for any business, financial statements are the number one way to keep up with the pace of your business’s financial growth and spend within your means.
In the end, the final marker is how you, the owner, feel about the growth and advancement of your business. If you implement the tools listed above, you can keep an eye on your progress and proactively address issues early on. Collaboration with like-minded entrepreneurs is another outlet for achieving new levels of success and tBp is working on a vision to build a community that can help you meet all your milestones surrounded by like-minded individuals who recognize the beauty in dreaming big.