How To Write An Email People Will Read

How To Write An Email People Will Read

Whether you realize it or not, email wins the digital marketing game, hands down with its simplicity and straightforwardness. Email marketing can be a gamechanger for both small and big businesses, with its high-performing effectiveness and personalized approach....

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Customer Service Etiquette 101

Customer Service Etiquette 101

89 percent of companies now expect to compete mostly on the basis of customer research and service.Source: Gartner Research Time and time again, kindness counts, and that includes how you treat your customers. Embracing the power of proper customer etiquette means...

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Profitable Small Businesses Worth Exploring

Profitable Small Businesses Worth Exploring

Some people enter the world of entrepreneurship with a clear vision and plan, while others may still debate what type of business they want to start. However, the common denominator for both types of individuals is the determination to control their destiny. For those...

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The Benefits of Having a Business Mentor

The Benefits of Having a Business Mentor

As an entrepreneur, we know your plate is full. While you're busy working to establish your business, input from a trusted mentor can serve as an invaluable asset. Refining your growth strategies and embracing new perspectives can be achieved with a beneficial...

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Why Co-branding Partnerships Pay Off

Why Co-branding Partnerships Pay Off

If it feels like your marketing could use a little amplification, a strategic partnership (also known as co-branding) may be what you need to build some momentum. Co-branding is a strategic approach where two or more brands join forces to expand their reach, add value...

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Why It’s Important To Define Your Target Market

Why It’s Important To Define Your Target Market

"When you speak to everyone, you speak to no one." - Meredith Hill For any small business looking to prosper, creating a product or service that yields high demand is crucial. All the more reason to walk before you run. In other words, take the time to do your...

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An Interview with Joshua VanDusen of Simple Coffee

An Interview with Joshua VanDusen of Simple Coffee

Simple Coffee is a mobile coffee shop with a passion for providing a simple, satisfying cup of caffeine that makes customers feel at home. Although Simple Coffee has a business model that involves popping up in different locations, it is built upon a solid foundation...

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How To Create A Professional Brand Kit

How To Create A Professional Brand Kit

Creating a brand kit is imperative for defining your business identity and making it easily accessible through a simple, user-friendly guide. Acting as a shortcut, it helps others do a deeper dive into the use of your logos, colors, fonts, and the overall messaging...

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