How To Create A Customer Journey Map
We’ve all heard of a roadmap, but what is a customer journey map? On a very basic level, it is defined as a visual representation of the process a customer goes through to achieve a goal (making a purchase, joining a loyalty program, signing up for a webinar, etc.)...
How to Identify And Promote Your Unique Selling Proposition
If you struggle to identify what makes your service or product stand out, defining your unique selling proposition (USP) is a task you must make a priority. Your USP not only describes what makes you unique but acts as the foundation for all your marketing and...
How To Thrive As An Introverted Entrepreneur
“Stay true to your own nature. If you like to do things in a slow and steady way, don’t let others make you feel as if you have to race.”- Susan Cain As an introvert, it can sometimes feel like you are drowning in a sea of extroverts. As a business owner, you may...
How to Plan a Monthly Content Calendar
Creating quality content is a great way to connect with and expand your audience. But no matter how good the content is, if you aren’t sharing consistently, your efforts will be for naught. The best way to deliver and plan the content your audience craves is to create...
3 Ways to Avoid Creative Burnout
We have all had that dreaded moment where inspiration stalls and we just draw a blank. Creative burnout can strike at any moment and when it does, as entrepreneurs, we must find a way to push through. It doesn’t help that we exist in an era where round-the-clock...
Hae Un Lee Leaves Behind A Legacy
The founder of Las Vegas Lee’s Discount Liquor stores, Hae Un Lee,was diagnosed with pancreatic cancer in October 2020 and passed away on August 27, 2021 at a local hospital. Lee was 79 years old and unarguably left a lasting impression on his loved ones and the city...
Get Your Entrepreneurial Game On And Open A Sporting Goods Shop
You've always led an active lifestyle, sought out competition, and been on track with the latest sporting craze. With 2020 being what it was, the trends of many industries - including sporting goods - took a turn. Now it seems 2021 is all about taking control of the...
The Makings of a Successful Ad Campaign
In today’s noisy, quick-moving media world, scrolling past ad content is the new norm. To stay in the game, small businesses like yours need to craft successful ad campaigns that give the viewer pause and a desire to stop, read, and click. So, where do you find this...
How To Use Your 401k To Fund Your Business
“Invest in yourself to the point that it makes someone else want to invest in you.”-Tony Gaskins Some people know early on that entrepreneurship is their calling. For others, they make the transition to business ownership later in life. No matter when you decide to...