While there’s a certain appeal in courting new customers, building loyalty and trust with those who have already purchased your products or services holds enormous value. But how do you create a customer retention strategy that keeps your current customers engaged? theBLOQparq (tBp) has done a little digging (since we value keeping our loyal supporters happy too), and below, we share some ways to amp up your strategies for maintaining customer satisfaction that keeps them coming back to your business time and time again!

1. Encourage customer feedback

The best way to improve your business and appeal to your existing customer base is to understand how they feel about you, your brand, and your services. To start retaining customers, you need to formulate an easy and efficient process that will allow customers to provide valuable feedback. There are a few ways to collect this information, but the most common is with a survey or requesting that customers participate in user testing or focus groups. Providing incentives as a “thank you” never hurts. Once you have the results you can identify trends in behavior and other areas to enhance the user experience.

The top customer retention tactics are email marketing (58%), social media marketing (37%), content marketing (32%) and referral marketing (26%).
Source: Invesp 2020

2. Send a monthly newsletter

A monthly newsletter (along with segmented emails) is one of the simplest and least expensive ways to retain loyal customers. You can maximize your reach through email automation and include content that offers value to your customers. Newsletters give your business a sense of community, provide another pathway for consumers to visit your site and keep your brand (and what you offer) top of mind each time they open their inbox.

3. Establish a customer loyalty program

Customer loyalty is critical for the long-term success of any business — especially that of an entrepreneur. Those who are committed to supporting your brand deserve to be thanked and creating a loyalty program is a great way to show appreciation for their commitment and loyalty to your brand. The structure can be framed in a way that encourages consumers to spend more money on your products or services. Rather than focus on discounts and limited-time offers, stick to a straightforward reward system that lets customers earn more ‘points” when they shop more.

The probability of selling to an existing customer is between 60% and 70% while the probability of selling to a new customer is between 5% to 20%.
Source: smallbiztrends.com

4. Offer a higher level of convenience

Offering simplicity and convenience shows that your business is ready to welcome back repeat customers with minimal complications. This ties directly to customer feedback, which allows you to formulate tools that empower the desires and active behavior of your customers. This can take the form of an app or some other traditional method. Whatever action you decide to take, it must contribute to making the customer experience more positive and productive. From the initial search to the actual purchase to a return or exchange if necessary — it should all be easy breezy for the customer, reassuring them of their decision to do business with your brand.

Every business requires a hard look at what may work for their particular industry and offerings. The strategies you select should be the ones that incentivize and resonate with your particular customer base. And while you are drafting up plans to retain your loyal customers, tBp is busy honoring a commitment of our own. We continue to forge ahead in building our innovative micro-retail and micro-office spaces so that when it comes to having the ability to thrive, you and your loyal customers have a place you can depend on to make that happen.

Share This

Share this post with your friends!

[gravityform id="4" title="false" description="false"]
<div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper' id='gform_wrapper_4' ><form method='post' enctype='multipart/form-data' id='gform_4' action='/4-strategies-to-maintain-customer-loyalty/' > <input type='hidden' class='gforms-pum' value='{"closepopup":false,"closedelay":0,"openpopup":false,"openpopup_id":0}' /> <div class='gform_body gform-body'><ul id='gform_fields_4' class='gform_fields top_label form_sublabel_below description_below'><li id="field_4_9" class="gfield gf_left_half gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_4_9"><label class='gfield_label' for='input_4_9' >Name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_4_9' type='text' value='' class='medium' placeholder='Name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_4_1" class="gfield gf_right_half gfield_contains_required field_sublabel_below field_description_below hidden_label gfield_visibility_visible" data-js-reload="field_4_1"><label class='gfield_label' for='input_4_1' >Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_1' id='input_4_1' type='text' value='' class='medium' placeholder='Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_4_8" class="gfield field_sublabel_below field_description_below gfield_visibility_visible" data-js-reload="field_4_8"><label class='gfield_label screen-reader-text' for='input_4_8' ></label><div id='input_4_8' class='ginput_container ginput_recaptcha' data-sitekey='6LcAZ9QZAAAAACynFR7GzKUXM4XglucxEhRNIkbl' data-theme='light' data-tabindex='-1' data-size='invisible' data-badge='bottomright'></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_4' class='gform_button button' value='SUBMIT' onclick='if(window["gf_submitting_4"]){return false;} window["gf_submitting_4"]=true; ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_4"]){return false;} window["gf_submitting_4"]=true; jQuery("#gform_4").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_4' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='4' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_4' value='WyJbXSIsIjk3NThlZmUwYTg3MWU4MTQyODA0NTNlMmU3Njc0ODUyIl0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_4' id='gform_target_page_number_4' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_4' id='gform_source_page_number_4' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> </form> </div>