1. Encourage customer feedback
The best way to improve your business and appeal to your existing customer base is to understand how they feel about you, your brand, and your services. To start retaining customers, you need to formulate an easy and efficient process that will allow customers to provide valuable feedback. There are a few ways to collect this information, but the most common is with a survey or requesting that customers participate in user testing or focus groups. Providing incentives as a “thank you” never hurts. Once you have the results you can identify trends in behavior and other areas to enhance the user experience.
Source: Invesp 2020
2. Send a monthly newsletter
A monthly newsletter (along with segmented emails) is one of the simplest and least expensive ways to retain loyal customers. You can maximize your reach through email automation and include content that offers value to your customers. Newsletters give your business a sense of community, provide another pathway for consumers to visit your site and keep your brand (and what you offer) top of mind each time they open their inbox.
3. Establish a customer loyalty program
Customer loyalty is critical for the long-term success of any business — especially that of an entrepreneur. Those who are committed to supporting your brand deserve to be thanked and creating a loyalty program is a great way to show appreciation for their commitment and loyalty to your brand. The structure can be framed in a way that encourages consumers to spend more money on your products or services. Rather than focus on discounts and limited-time offers, stick to a straightforward reward system that lets customers earn more ‘points” when they shop more.
4. Offer a higher level of convenience
Offering simplicity and convenience shows that your business is ready to welcome back repeat customers with minimal complications. This ties directly to customer feedback, which allows you to formulate tools that empower the desires and active behavior of your customers. This can take the form of an app or some other traditional method. Whatever action you decide to take, it must contribute to making the customer experience more positive and productive. From the initial search to the actual purchase to a return or exchange if necessary — it should all be easy breezy for the customer, reassuring them of their decision to do business with your brand.
Every business requires a hard look at what may work for their particular industry and offerings. The strategies you select should be the ones that incentivize and resonate with your particular customer base. And while you are drafting up plans to retain your loyal customers, tBp is busy honoring a commitment of our own. We continue to forge ahead in building our innovative micro-retail and micro-office spaces so that when it comes to having the ability to thrive, you and your loyal customers have a place you can depend on to make that happen.